What is average? Well, simply put it means most stuff or most people. Very loose that, but you get the idea. It’s another word for ordinary. But, don’t most people and companies aspire to excellence? So why do corporate website portraits all look the same and … well, average? Well, the answer is simple. It is […]
Why would anybody buy a car that has a top speed of 175mph, performs at it’s best between 80mph and 150mph and gives a deucedly hard ride at any speed, if he is afraid to drive at more than 60mph in a straight line on an empty road? After all, cars like that are very expensive. […]
Here’s something interesting. Kodak has for years, indeed all the time I’ve been a photographer, offered films to the professional market and different films to the amateur market. They now choose to call the latter the ‘consumer’ market. The choices to both are rather more restricted now but the principles remain the same as they ever […]
It’s always been the same. Whether the more traditional method is employed or the more recent electronic method. It’s all the goings on throughout the photographic process that result in a good or a poor outcome. So, if you look at a photograph and think ‘that’s quite something’, you should consider two things. Firstly, it resulted […]
Now, obviously I know what it means to someone in an office when they ask me for a “high res’ image”, but it really is a fairly arbitrary request. I mean, how high would you like it? Of course, I know what is being asked for. A sharp highly resolved image as opposed to a ghastly […]
Recently, I had a client telephone me and ask me to make them an image file from a photograph of mine. They wanted me to make the file for a road side poster. Now, that’s fine, as far as it goes, but instead of leaving the nitty gritty to me (good idea), they insisted that the […]
There are many factors which must be addressed in the making of a photograph. One often hears photographers whinging when their work is described as a snap. This whinging could well be judged as pompous … “what do you mean snap, it’s a photograph” … or it could be well deserved. Frequently deserved, I’m afraid. Anyway, […]
In the past, before computers took over the universe, when one presented a client with a photograph, it was a either a print or a transparency. In those circumstances, one thing was for sure, both the client and the photographer were looking at the same thing. They may have even been standing in the same room. […]
… it’s changed a bit. Well, when I say it’s changed, film cameras are still alive and well, it’s just that when most people think of cameras nowadays they are thinking about digital. So, having got that out of the way, let’s look at it. A film camera is essentially a light tight box. Two other […]
Since people started to mess about with image files on computers (when digital came along) it all went pear shaped. That wonderful idea that enables us to make images which previously we could only dream about, has a lot to answer for. It’s funny that something so good can be so mishandled that it can also […]
